Learn how to effectively manage a Facebook site and a Twitter account to market your business. Learn about effective Facebook site management; new techniques and emerging trends; tools; plug-ins; and third party applications customized for your business, non-profit, or association use. This course also explains how to best use Twitter. Learn how to create a great user name and profile, define your brand personality, and begin tweeting. We will also cover how to integrate twitter into Facebook and how to manage your daily efforts, including how to monitor Twitter and schedule tweets. Plus, get tips for extending special offers on Twitter and tracking your results with analytics.
Textbooks/course materials required:http://bit.ly/ITI253 You can purchase the book at the link provided, which redirects you to Amazon.
You must bring textbook(s) and a USB Flash drive to first class. Tuition waiver applies; seniors pay fee only.
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Marketing & Social Media Instructor
About the instructor
Kani Bassey is a marketing professional with over years of professional experience in public relations and marketing. She manages the social media platforms for the largest community college in Maryland and teaching social media marketing ourses online and Face to Face
Kani's proven track record has been marked by successful social media implementation for the largest community college in Maryland, along with the launch of the college's new mascot, colors, and logo, steps towards the implementation of a new college brand!
Kani holds a master’s degree in Management – Public Relations and is currently completing her Doctorate of Education. She is a Certified Social Media Strategist and has won several Communicator and Telly Awards for several marketing and advertising campaigns.