Learn how to effectively manage a Facebook site and a Twitter account to market your business. Learn about effective Facebook site management; new techniques and emerging trends; tools; plug-ins; and third party applications customized for your business, non-profit, or association use. This course also explains how to best use Twitter. Learn how to create a great user name and profile, define your brand personality, and begin tweeting. We will also cover how to integrate twitter into Facebook and how to manage your daily efforts, including how to monitor Twitter and schedule tweets. Plus, get tips for extending special offers on Twitter and tracking your results with analytics. 

Textbooks/course materials required:http://bit.ly/ITI253 You can purchase the book at the link provided, which redirects you to Amazon. 

 You must bring textbook(s) and a USB Flash drive to first class. Tuition waiver applies; seniors pay fee only.

Praise for this course:

About the instructor

Marketing & Social Media Instructor

Kani Bassey

Kani Bassey is a marketing professional with over years of professional experience in public relations and marketing. She manages the social media platforms for the largest community college in Maryland and teaching social media marketing ourses online and Face to FaceKani's proven track record has been marked by successful social media implementation for the largest community college in   Maryland,   along   with   the   launch   of   the   college's   new   mascot,   colors,   and   logo,  steps   towards   the implementation of a new college brand! Kani holds a master’s degree in Management – Public Relations and is currently completing her Doctorate of Education. She is a Certified Social Media Strategist and  has won several Communicator and Telly Awards for several marketing and advertising campaigns.

Course Curriculum

  • 1

    Facebook and Twitter

    • Facebook and Twitter Fall 2017 notes

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